Following NPR's Example?

This story caught my attention with its positive focus and its focus on NPR. With so many media websites and blogs pointing to what the industry does wrong, we need an example of credible news sources exemplifying strong journalistic techniques. As we are told repeatedly, the opportunities for error in the media industry are many (showing bias, getting the facts wrong, not utilizing the resources we've been given, not informing the public about issues that matter....). It's nice to see that some media types agree on credible sources to follow.

The focus on health care during this election season demonstrates rule number two in the journalism handbook: loyalty to its citizens. Their research showcased weaknesses in the system, but provided effective models for change in European countries. With the obvious weaknesses, should journalists be pressing candidates even more on proposed changes? Hopefully information revealed in a nonpartisan manner will involve more people in informed discussions about issues like health care.

Because it is nonprofit, NPR may just as well represent journalism in its purest form. Is it because they have no financial motivations that their coverage succeeds in appearing truly balanced and substantive? How can we emulate NPR's focus in the commercial sector? It's clearly difficult, with a mass audience more interested in the latest exploits of Britney Spears, the Jonas Brothers' purity rings, and the status of A-Rod and Madonna's relationship. But all media can at least look to NPR as an example of how to exhibit all of the elements of journalism.